Article content material
Name “care” centres, a caring firm tradition and charity commitments are 3 ways Western Monetary Group contributes to the 43 rural communities it serves with branches throughout Alberta.
Commercial 2
Article content material
“I love what our staff do for our communities and folks on daily basis and it’s that caring that distinguishes us from our competitors,” says Kenny Nicholls, president and CEO of the Excessive River, Alta.-based insurance coverage firm.
Constructing upon these brick-and-mortar branches with an modern name “care” centre gives clients different means to contact service representatives. Though in place since 2018, it’s rising with on-line and web site companies.
Article content material
“We all know that point is your most dear asset as a result of you possibly can’t get that again,” says Ian Aman, vice-president of the client care centre.
“Our function is to assist clients and the department community via the telephone channels and it’s tremendous necessary as folks and life get busier. Though they’ve the branches, they nonetheless like to choose up the telephone in the event that they need assistance from an adviser,” Aman explains.
Commercial 3
Article content material
Provides Nicholls: “We don’t wish to grow to be a dinosaur, so we wish to give our clients choices of how they wish to cope with us.”
Western is one among Canada’s largest insurance coverage brokers with greater than 220 branches from the Maritimes to British Columbia. Nevertheless, the corporate has had deep Albertan roots since opening doorways there greater than a century in the past.
“Alberta is our dwelling. We care deeply concerning the greater than 150,000 Albertans we serve every year and the communities we assist and it’s that caring piece we put into all the pieces we do,” says Nicholls.
That caring tradition lured Aman away from a 20-year stint with a banking establishment a number of months in the past.
“The tradition right here is so sturdy, modern and rising and that’s what drew me to Western,” Aman says. “From the time I’ve began right here, folks deeply care about our clients and they’re actually embedded of their communities. There’s a shared sense of delight, possession and dedication.”
Commercial 4
Article content material
Worker volunteer actions coupled with matching company donations, an annual fundraising golf event and contributions from the Western Monetary Group Communities Basis assist the corporate assist the folks it serves.
“It’s actually necessary to provide again to the communities who’ve been supporting us. Within the final two years we’ve given again nearly $100,000 to Alberta via varied applications,” says Nicholls.
Staff have their ears to the bottom in their very own communities, so they’re key to suggesting folks and tasks.
One instance are the inspirational awards value $750 every which are given to highschool graduates who’ve battled adversity corresponding to sickness or a studying incapacity however wish to proceed their education.
Commercial 5
Article content material
One other is an infrastructure program for rebuilding youngsters’s parks, shopping for library books, restoring baseball diamonds and even serving to restore emergency flight helicopters. Every grant is value $5,000, and 6 grants have been given provincially within the final two years.
“It’s not sufficient to purchase a helicopter however it might assist with repairs and oftentimes it is perhaps tools they should put onboard in order that they’ll save lives,” Nicholls says.
Western additionally sponsors an annual Nationwide Stroll to Help the Trigger fundraiser. Bake gross sales and barbecues are a part of the day, with Western donating $50 to the muse for every worker who participates. This yr even the president flipped burgers.
“We invited everybody again to move workplace to stroll and luxuriate in a barbecue and it was an awesome reunion as a result of many people hadn’t seen one another in two years. I had the chief workforce accompany me and we did the cooking for everyone,” says Nicholls.
“We don’t simply discuss giving however we truly stroll the discuss.”
This story was produced by Mediacorp in partnership with Postmedia, on behalf of Western Monetary Group.
