Snack startup takes purpose at Combos model

Snack startup takes purpose at Combos model

Snack startup takes purpose at Combos modelSONOMA, CALIF. — Rivalz, a snack startup based by a bunch of shopper packaged items business consultants, has closed a spherical of angel funding and is about to debut a line of savory crammed bites this spring.

Described as “multi-textured, multi-flavored” stuffed snacks, the model’s merchandise are formulated with yellow pea protein and are free from synthetic flavors and preservatives. The snacks are also vegan and gluten-free, with 8 grams of protein, 3 grams of fiber, no added sugar and seven important nutritional vitamins and minerals per serving. Choices embrace Late Evening Pizza, Further Chedda’ Mac and Spicy Road Taco, impressed by nostalgic taste profiles, in accordance with the corporate.

“We’re excited to provide the savory snack class just a little wholesome competitors with a totally differentiated, dual-textured, snack that tastes higher and does higher for shoppers,” stated Peter Barrick, chief govt officer, who beforehand led operations for Sonoma Manufacturers. “Shoppers as we speak are compelled to accept snacks that they know aren’t good for them or ‘more healthy’ snacks that simply don’t style nearly as good and, actually, are solely decreasing a number of the unhealthy. Rivalz will change the snacking recreation with a vegetable-based snack that rivals any potato chip on taste and challenges the way in which the snacking class will take into consideration diet.”  

The product is positioned as a more healthy tackle Combos, a model of stuffed snacks owned by Mars, Inc., McLean, Va. Developed within the late Seventies, per Mars, Combos historically incorporates a cracker or pretzel shell and smooth, cheese-flavored filling. The model had $184.6 million in gross sales in US multi-outlet retailers, together with grocery, drug, mass market, comfort, army and choose membership and greenback shops, within the 52 weeks ended Jan. 1, in accordance with IRI, a Chicago-based market analysis agency.

The March Group, a Davis, Calif.- and Hong Kong-based enterprise capital fund, participated within the spherical, together with personal traders. The capital can be used to develop the workforce, assist retail and direct-to-consumer channel progress and digital advertising and marketing efforts, and put money into know-how to reinforce innovation, optimize manufacturing and enhance scalability.

Rivalz merchandise can be accessible to buy on-line at and in choose retail channels. 

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